First of all, we’ll need to determine who the audience is for your site. This is critical, because many design and content decisions depend on this. Is the site for children or adults? Does your target audience access the Net from work, school or home? How fast is their Internet connection? Do they want to be informed or entertained? We’ll need to make sure we know the answers to these types of questions from the outset.

Your site must be well organized, both for the benefit of your visitors and to make it easier to maintain.

Webcentric Communications will map out your site in a flow chart. This really helps to have some way to visualize the structure.

You’ll have homework! That’s right! For best results, you should spend as much time as you can surfing the Web at this stage. Take a close look at the Websites you like; both your competitors and others.

Keep in mind the size and scope of your Website; that is, if you’re selling three or four products, for example, chances are we won’t be using a lot of the Web tools that “Best Buy” will have on their site.

We’ll also need to bear in mind that a Website is a perpetual work -in-progress. We should be changing your Website often (once a month) because the technology makes electronic publishing rapid and relatively inexpensive. A well planned site simplifies this process. New content and features can be easily added without having to redesign the site or spend large amounts of time.

The content of your site will most likely be some combination of information that you currently have and information you will need to create. This may be a time when you may need a creative writer, or a public relations pro to help you put into writing some of the concepts inherent in your company and its products and services. The good news is, Webcentric Communications has several professional writers available. We’ll select one to best fit your needs.

One kind of content is customer service information. What questions do people ask most often? If you don't have a list of frequently asked questions and answers, sit down alone, or with your staff, and write one. We will then post this information on your Website. The more your customers can get answers from your site, the less time someone has to spend answering those same questions over and over again, on the phone or in writing.

You’ll need to keep track of the text you create about your company, any graphics you may already have to be added to your site, and any marketing ideas you have and submit them to us often. This kind of information will only speed up the process of making your Website most effective, in the most expeditious manner. Although Webcentric Communications is a "one-stop" web development company, you know your business best. Your input in your Website development is important for best results.

No matter how well-organized and interesting your content, graphics set the tone. You can make a good impression with some well designed graphics on the home page. Repeat a few design elements throughout the site to create a sense of continuity. This is just one of many common sense guidelines we use in creating appealing pages.

If you don’t already have a good logo, you should! The best thing to do is discuss with Webcentric Communications what we can do for you in some simple-to-advanced logo design.

If you already have a good logo…no sweat! Webcentric Communications will size it for the web and begin the design process. Your input through this process is important. Remember, if you don’t like it, your clients won’t either.

Once we’ve planned your site and created the content and graphics, Webcentric Communications will convert your information into a Web-readable form. You can submit any content and graphics to Webcentric Communications in just about any format out there. We’ll handle the rest.

When all of your material is ready, you will need a place to host your site. Webcentric Communications takes care of that for you. We’ll post your site on the World Wide Web; under a URL (Website address) that already have or one you’ve chosen that was available.

Creating a brilliant Website is useless if no one knows about it. With millions of sites, capturing attention can be a challenge. Remember in the movies when they said, "If you build it, they will come!"? Well, that only works in the movies!

You could get things rolling yourself by registering your site with the major Internet search engines; but don’t be bothered, Webcentric Communications will do that for you.

We do know that changing your content often will help with your Website bring found. We also know that linking your site to other Websites is another way you can speed up being found on the web. But, with the millions of Websites on the World Wide Web, Webcentric Communications recommends a more proactive technique.

Create a good Marketing and Public Relations campaign for your new site. Get as many people visiting your Website as possible. If you have lots of visitors to your Website, the search engines will rank you higher in the hit list, thus a better search ranking. Contact Webcentric Communications about Marketing and Public Relations campaigns. You’d be surprised how cost effective and results driven this can be.

Like a house, a Website needs regular upkeep. Don't make the mistake of assuming that once it's online, it's done. Because you want people to return to your site, Webcentric Communications can add new content and update existing material monthly. We'll be prepared to update, you just let us know what to do.

Maintenance on your Website can be a full-time job, that’s why Webcentric Communications can offer you a maintenance agreement as part of your contract. We can make it easy for you to keep your site updated. Just ask.